Catalogue Tupperware
More than a month
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Multinational multi-level marketing brand, with its main focus being its home products line that includes preparation-, storage-, and serving products dedicated to the kitchen and household.
The history
It was during the 1940s that chemist and inventor Earl started experimenting with airtight seal designs (similar to those on paint cans) for plastic storage containers. This was to assist war-weary families reduce costly food waste.
Consumers needed demonstrations to understand the potential of these new plastic containers. And so, the first Home Party was introduced in 1948, unveiling a brand-new way for the brand to reach more consumers.
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