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Miele, all the offers at your fingertips

Miele is a manufacturer specialising in high-end domestic appliances and commercial equipment. Although the brand is German by origin, Miele operates in a myriad of locations on all five continents, including South Africa.

About Miele

Recognised as an international brand, the modern-day Miele has over 10 000 employees in Germany (and over 15 000 worldwide). In 2007, Miele was even awarded “Best Company” by Germany’s leading market research institute, beating out both Google and Porsche.

Those wondering about the secret to Miele’s success only need to look to the brand’s motto: Immer besser, which means “Forever better” in German.

The history of Miele

Although Miele actually means “honey” in Italian, the company was named after its founder, Carl Miele, who started his company back in 1899 in Gutersloh, Germany (with a workforce of only 11 employees). Pairing up with businessman Reinhard Zinkann, Miele originally started manufacturing cream separators. As the years passed, more and more products began to see the light of day, including Miele’s first washing machine with its own electric motor in 1910, its first vacuum cleaner in 1927, plus its first electric dishwasher (the first one in Europe) in 1929.

It was actually during the mid-1920s that the Miele logo switched to a sloping dash instead of a dot on the “i”, unknowingly gifting the brand/logo its most recognisable feature.

Today, Miele remains a family-owned business. And even though times have changed, Miele’s commitment to quality hasn’t. Its craftsmanship still combines vision, precision and a great deal of attention to every product. And the designs are still focused on clean lines and timeless elegance, ensuring that any Miele product (from kettle to robot vacuum cleaner) visually complements any kitchen, regardless of its design style.

 

Although Tiendeo is filled with the latest Miele catalogues and discount brochures, clicking through to the brand’s site (which also includes an online shop) also offers various benefits.

Such as the Miele Club where you can register your Miele appliances and get exclusive offers and benefits. Like a newsletter to keep you updated on upcoming events and promotions, exclusive savings on events, a special birthday surprise, and more.

There's also the very enticing service packages offered to customers, with each one specifically benefitting you and your Miele appliance. Get an extra 10 years' warranty with the Miele Service Certificate. Or take advantage of Miele's maintenance service to keep your Miele appliances performing at their optimum.

And if you’re worried that you might be missing out on some amazing Miele discounts, simply sign up for the Tiendeo alerts. That way, you will always be notified regarding the newest and best online catalogues, special offers and promotions from your nearest Miele.