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Although it might have taken a few years for Skechers to brace the South African market, the results have been overly positive thanks to the brand’s commitment to quality and comfort.
Similar to the brand’s overseas branches, Skechers South Africa is also fully committed to high-quality footwear and products focused on client comfort. Aiding in its reputation is the fact that Skechers uses celebrity-driven advertising to boost its products (Britney Spears was their first international endorsee). Since then, the likes of Demi Lovato, Robert Downey Jr, and even Ringo Starr have all signed endorsement deals with the company.
The history of Skechers
Before Robert Greenberg founded Skechers in 1992, he was CEO of L.A. Gear (which he also founded in 1978). And even though the latter company did operate successfully for a few years, a huge market loss in 1992 forced Robert and his son, Michael, out. However, as Robert discovered that there were no industry leaders focusing on men’s and women’s streetwear, this afforded him the ideal opportunity to try out a different niche.
Skechers first started operating in a California beach house with a mere dozen employees. The earliest products were utility-style boots and skate shoes, and the company’s very first shoe, the Cascades logger boot (which is still available for purchase today), became a shopping sensation in the 1990s.
From there, Skechers branched out into lifestyle- and performance footwear for men and women, eventually diversifying its range to include athletic-, casual-, and performance shoes for adults and children. Even the name Skechers refers to a child who finds it impossible to sit still – hence, the brand’s mission to continuously keep focusing on comfort, wearability, and style for its clients.
Although known as a dynamic, fast-growing brand, Skechers is also dearly committed to keeping clients satisfied. And not only does that include the opportunity to buy shoes online through the Skechers website, but also the way in which the brand gives back to the community.
• Like Skechers' BOBS charity program which has donated over 16 million pairs of new shoes to needy children worldwide.
• And Petco Love, with which BOBS has partnered to help give countless dogs and cats a new home and life.
To find out which Skechers specials and discounts you’re currently missing out on, be sure to check Tiendeo’s online catalogues and brochures detailing the brand’s newest promotions. And don’t forget to sign up for the Tiendeo alerts to always be notified regarding the latest branch contact details and special offers from Skechers in your city, regardless of whether you live in Cape Town, Johannesburg, or Durban.