With trading areas of 150 m² or smaller, OK Express presents a limited variety of groceries and household products compared to regular OK stores. However, those seeking a quick bite or refreshing drink won’t be disappointed.
About OK Express
The OK Express division operates as grocery- and food outlets, most notably at various fuel stations countrywide. This aids in boosting the brand and acquiring new customers, seeing as many of the shoppers who come into contact with OK Express stores are those on the road in need of food, drinks, and/or other convenience items.
OK Express also allows entrepreneurs and/or existing fuel station operators to continue the franchise business under the trusted OK brand.
The origins of OK Express
The first OK store opened in Johannesburg in 1927 to overwhelming support from South Africans. For the next 40 years, over 100 OK stores were added to the country’s towns and cities’ Central Business Districts (CBD). By 1970, OK Bazaars was regarded as the South African shopper’s most trusted retail household brand.
That same decade, shopping malls began to spring up, forever changing the face of retailing in South Africa. Shoppers flocked to the new malls and retailers who cancelled their CBD leases followed suit – except OK, who continued offering various groceries, clothing, and home appliances from the CBDs, even though it affected business negatively.
In 1997, the remaining OK stores were sold to South Africa’s new Shoprite group for one Rand. Big operational changes were implemented and, only two years later, OK picked up its profit.
Today, the OK brand (including OK Express), impresses again with various stores and specials scattered across South Africa, Namibia, Lesotho, and Swaziland.
The appeal of shopping at OK Express stores is enhanced further via the OK Loyalty Card. This enticing customer perk allows shoppers to earn cash, instead of points, on their grocery shopping and can be used at any participating OK store.
And when buying certain products, loyalty card members are also automatically entered into OK’s in-store competitions. This allows them to walk away with anything from a new vehicle and cash to a new Weber braai (and much more).
Speaking of customer convenience, don’t overlook the Good Food section on the OK website. Here you are guided through tasty video recipes whipped up with some of OK’s freshest and high-quality produce.
While you’re on the OK site, be sure to use the Store Locator to see which special prices and discounts are happening closest to you.